Did anyone see the marketing campaign combining the Olympics and the feature film The Mummy 3? At first you think it's a parody but I've seen it a few times now, both on tv and in taxicabs on their small screens.
The campaign, which capitalizes on the fact that both productions are set in China (and expected in early August.) The spot utilizes special effects that fuse Olympic footage with "Mummy" scenes. One such moment includes a backflip by Michelle Yeoh who morphs into a gymnast on a balance beam. In another, a fight between stars Brendan Fraser and Jet Li is transported to fisticuffs in a boxing ring.
Do you think this is funny? strange? 'The Mummy 3' (which looks like it will be a total flop) being associated to the Olympics a good thing??
check it out: http://www.youtube.com/watch?v=QnJL-uTik38
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