Saks Fifth Avenue Spring Marketing Campaign Designed by Shepard Fairey

Saks Fifth Avenue has turned to Shepard Fairey, whose work captures the bold style employed by Rodchenko in the 1920s.




Saks Fifth Avenue is taking a fist-raising stand with its spring marketing.

The campaign is inspired by the bold graphic designs and propaganda spirit of Constructivist art - although it is intended to be tongue-in-cheek.

The store hired Shepard Fairey, the artist who created the stylized Hope poster of Barack Obama that became one of the most highly visible, though unofficial, images of the presidential campaign, to design its catalog covers and shopping bags.

They bear a rather unsubtle allusion to advertisements made in the 1920s for state-run department stores in the Soviet Union.

"What we do every day, really, is propaganda," said Terron E. Schaefer, the senior vice president for marketing at Saks.

So why not go whole hog?

http://www.nytimes.com/2009/01/08/fashion/08ROW.html?_r=1&ref=europe