Air France Reveals Updated Logo: an International Brand with a French Identity
Air France's visual identity is changing.
The new logo - designed by the Brandimage agency - is now just one word, highlighting Air France's ambition to be an international brand since over half of Air France's customer base is located outside of France.
The national colours (blue, white and red) remain present on the aircraft's tail fin and fuselage, underlining not just the airline's French identity, but also its values and history which it has been proudly displaying for the past 75 years.
1 comment:
Well it's about time Air France transformed their totally outdated logo, making it something I actually enjoy looking at now.
It's clean, simple, the font fits and most importantly, it's on one line.
Thanks for posting.
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