The Theaters of Broadway and the huge number of animated neon and LED signs have long made it one of New York's iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only neighborhood with zoning ordinances requiring building owners to display illuminated signs. The density of illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called "spectaculars", and the largest of them are called "jumbotrons." http://en.wikipedia.org/wiki/Times_Square
I took these last night...
See this website for some background info:
http://www.agilitynut.com/signs/7.html
Hershey store signage: Outside, the 215-ft tall, 60-ft wide store facade is the largest permanent fixture ever constructed in Times Square. Featuring 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable lights, 56 neon letters, 14 front-lit signs, and every major signage technique used today. http://www.hersheys.com/discover/timessquare.asp
Check these out:
http://www.timessquaresigns.com/
http://www.newyorker.com/archive/2004/03/22/040322crat_atlarge
http://query.nytimes.com/gst/fullpage.html?res=9D0CE3DC123AF931A35755C0A967958260
http://www.designnews.com/article/CA6544185.html
http://blueverticalstudio.com/go/?p=1101
http://www.medialifemagazine.com/news2001/jan01/jan29/1_mon/news5monday.html
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